About
VPG is a non-profit organisation based in Far North Queensland who are committed to achieving real and sustainable outcomes for our local community members. Their mission is to “empower youth, strengthen families, and broker partnerships between education and industry”. After almost 20 years in the industry, VPG approached Brandtree to champion their exciting rebrand.
Outcome
Brandtree had the pleasure of doing a full rebrand for VPG, and has worked with the organisation on a variety of projects since then. As part of the rebrand, Brandtree produced a new logo, print collateral, signage and digital updates. Stage two included a new, interactive website, video production and social media campaigns.
Empowering a generation
In addition to the design and strategic work we’ve done for VPG, Brandtree is also proud to be one of their employment partners. We work with VPG to host multiple interns a year, giving them the opportunity to see behind the scenes of the the design industry and work on a variety of projects.
The stats
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At a glance
Website Development
Brandtree developed an engaging and exciting 21 page website for VPG. We designed a site resonates with youth, parents and employers (VPG’s three target areas) and is easy to navigate and find program details on.
Print Collateral
Various items of print media, such as business cards, flyers, letterheads and print ads were created as an extension of the new brand identity for VPG.
Signage
Brandtree designed eye-catching external signage for four of the VPG offices, as well as interior signage for the Anderson St hub. The VPG offices are now instantly recognisable and stand out amongst the crowd.
