Derived from a passion for coffee and endlessly searching for the perfect blend in Cairns, U6 is a fresh take on the Far North coffee scene and is exactly what Cairns has been waiting for. When U6 Cafe was merely an idea, the team approached to Brandtree to create an interesting name and fun brand to set the wheels in motion.
Brandtree produced an eye-catching and unique brand for the exciting new venture. We were very excited to produce the brand for what has become Portsmith’s favourite coffee shop. Brandtree also designed the website, shop signage, social media promotions and additional collateral.
Made to Last
As U6 Cafe is so strongly focused on providing quality coffee to the region, we understood that their branding needed to be a reflection of that dedication. We bounced off the U6 team’s passion to deliver a brand that both sits well within the industry whilst also standing out from their competitors.
At a glance
Brandtree collaborated with the U6 Cafe team to develop an online space that could showcase the fantastic local and fair trade suppliers that they’ve partnered with, as well as being visually appealing and a strong extension of the physical store.
Social Media Activation
To get the word out of U6’s launch date, Brandtree ran a series of Facebook posts and a competition to grow the online audience create brand awareness. The competition was a huge success and later came with many positive reviews on the cafe’s Facebook page.
As U6 was opening next to its partner store, The Deckstore, it was important to create stand out signage that distinguished the two. We brought across the brand pattern and teamed it with accents of black and white to create a modern and inviting space.