The Village Edge is a $20 million urban housing development located in Cairns featuring 61 freehold lots with home styles that provide a range of elegant and contemporary options for homeowners and investors. The Village Edge required an entire brand development and activation that had the flexibility to cater to their target markets and be utilised by different stakeholders.
Brandtree provided a holistic brand solution across all mediums to activate The Village Edge within the marketplace. These include logo and corporate identity, website development, social media strategies, photography, video and TVC production, event management, print media, signage, site plans, and much more.
Professional Television Commercials
Huge Facebook Giveaways
At a glance
An online presence was created to engage audiences with the lifestyle elements of the development and to be used as a marketing website without any real estate agency affiliation.
Social Media Management
Social media managed by Brandtree, including a very successful targeted promotional campaign for a holiday and concert tickets, which strongly increased engagement and likes.
Strategy and Advertising
Extensive branding research and strategy was undertaken to ensure all materials appealed to the targeted consumers and ensure the brand had the flexibility to cater to different targets in the marketplace.