Crystalbrook Collection is a portfolio of luxury hotels, lifestyle destinations and unforgettable experiences, positioned in the most sought after regions of Australia. Crystalbrook Collection required an entire brand creation and activation, across their corporate brand and the assets within their portfolio (hotels, tourism enterprises and pastoral entities).


Brandtree worked with Crystalbrook Collection to discover their brand and identity and to activate this within the marketplace. The solutions provided by Brandtree included websites across the portfolio which maintained a consistent brand while delivering the uniqueness of each entity, high level corporate presentations (both printed and electronic), video presentations and content, communications and PR activities, business signage, all collateral, custom brochures and much more.

We Rethought Everything

Complete Branding

An Unparalleled Web Experience

A Completely Hand Crafted Logo


Corporate Rebranding


Website Design

Sub Brands Created

Amazing Result

At a glance

Online Presence

Custom designed, mobile responsive websites were created, focusing on audience engagement and conversion. These sites have been planned in a way that they will evolve as the brand grows and expands.

Design and Creative

All design and creative collateral delivered with a strong brand presence & distinctive tone, while still ensuring the uniqueness of each asset was maintained.


Extensive branding strategy undertaken to ensure a unique and distinctive brand was created and delivered to the marketplace.