For over 20 years GKS Law has been providing expert legal advice and services to the Moreton Bay region. The GKS Law team are committed to building long term, quality relationships with their clients and are proud of the reputation they have built within the local area. With the increase in law firms establishing strong brand identities, GKS Law felt the time was right for a rebrand, to reflect their passion and dedication for achieving excellent results.
After a strategic decision was made to incorporate the acronym of partners’ names (rather than the previous brand name of Gleeson Klein Stegemen Lawyers), Brandtree designed a distinct new logo, creating a stronger sense of brand recognition for GKS Law. This retracted brand name and unambiguous logo creates striking impact, improved brand recognition, and allows for brand longevity. Brandtree activated this branding through new office signage, an updated website, photography, targeted advertising campaign and print collateral to reflect and promote the new GKS Law corporate identity.
The GKS Law rebrand coincided with the relocation of their Redcliffe office. Brandtree had the pleasure of designing the exterior and interior building signage to align with the updated colour theme and style guide.
Years in Business
At a glance
Corporate Identity Rebrand
The GKS Law rebrand was one that took careful consideration and a dedicated team of professionals to execute. Through market research, collaboration and customised design, Brandtree has delivered the industry leading brand that is GKS Law.
Strategy and Advertising
In collaboration with the GKS Law team, Brandtree manages and oversees planned marketing, promotions and a consistent advertising and communication campaign that promotes the firms practice areas.
Brandtree designed and developed an engaging online platform to strengthen the brand’s presence online and correlate with the updated branding.