Cairns & District Childcare has been established in the Cairns region for over 42 years, and is dedicated to sponsoring and assisting community based child care services in the region. Operating four centres and a coordination unit, Cairns & District Childcare required a full rebrand to be implemented throughout all levels of the association, that was vibrant, fun and aligned with their core values.
Brandtree produced a fresh, playful brand identity to relaunch Cairns & District Childcare into the community, as well as a variety of collateral and digital elements to match. This included a new logo plus four sub-branch logos, website development, building signage, print media and marketing collateral.
Partnerships that Last
Brandtree has worked with Cairns & District Child Care for over 10 years, and during this time we have watched their association develop and grow. During this time, Brandtree has been able to establish a unique understanding of the philosophy and personality of the brand and their respective centres.
Centre Signage Fit-outs
Years in Partnership
At a glance
Brandtree worked closely with the management committee to develop an online space that reflected the cheerful environment of the centres, whilst being an informative and accessible platform for carers and parents alike.
Various items of print media, such as business cards, brochures and letterheads, were created as an extension of the new brand identity Cairns & District Child Care has adopted.
To cement the brand in the industry, external signage was updated on 5 respective centres, along with additional signage in Cairns and Townsville. Brandtree designed eye-catching signs that were unique to each centre.