Avoid the lock!
It’s been the talk of the web for months, but now July is just around the corner, it’s time for all of us to get well acquainted with SSL certificates, and why we need them for our websites in 2018.
Google Chrome is cracking down, and will be penalising all websites without an SSL certificate from July onwards – regardless of how great your SEO is.
So, what does this mean for you, the humble business owner with a website?
The short version is this: If you don’t have an SSL certificate, all visitors to your website will get a notification that your website isn’t secure. Say goodbye to your top ranking in Google and secure transactions – among many other things.
Having an SSL (Secure Sockets Layer), has always been beneficial for small businesses – it provides their customers with an extra layer of protection when they’re browsing, buying products or services, or sharing their information with you online. Now, Google wants the entire web to be a safe, secure experience, which is where SSL certificates come in.
Here are 4 reasons why you should have an SSL certificate – and stat!
Protect your users
Having an SSL will protect sensitive information such as credit card details, passwords and personal data shared with your customers. When an SSL certificate is activated, any information becomes unreadable to hackers and identity thieves.
Give your customers complete confidence
Having an SSL certificate automatically brands your website as secure to new and returning customers. Not only will your site be instantly accessible, but show your visitors that you care about their information and having invested in security measures to keep it safe.
Meet Google Standards
Newsflash: Google favours and rewards websites with valid SSL certificates when it comes to search engine rankings. Google’s ranking system prioritises sites with SSL, so without Google’s backing it can be pretty tricky for traffic to reach your site.
If you operate an eCommerce website, then an SSL certificate is crucial for you. Not only is it imperative to your long term, successful operation online, but it eliminates the risk of losing customers who don’t feel safe shopping with you.